Dec 05, 2020  
2018-2019 College Catalog 
2018-2019 College Catalog [ARCHIVED CATALOG]

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MKT 271 - Consumer Behavior

(3 credits) Examines the various influences affecting consumer buying behavior before, during, and after product purchase. Describes personal, societal, cultural, environmental, group, and economic determinants on consumer buying.

Prerequisite(s): ENF 1  or ENF 2  as demonstrated through the placement and diagnostics tests or equivalent.

Lecture: 3 hours per week

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