Oct 30, 2020  
2018-2019 College Catalog 
    
2018-2019 College Catalog [ARCHIVED CATALOG]

Add to Portfolio (opens a new window)

MKT 229 - Marketing Research


(3 credits) Introduces the marketing research process to include methodology, data collection, sampling, and analysis. Focuses on planning basic research studies and applying the findings to marketing decisions.

Lecture: 3 hours per week



Add to Portfolio (opens a new window)