Oct 30, 2020  
2018-2019 College Catalog 
    
2018-2019 College Catalog [ARCHIVED CATALOG]

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MKT 100 - Principles of Marketing


(3 credits) Presents principles, methods, and problems involved in marketing to consumers and organizational buyers. Discusses present-day problems and policies connected with distribution and sale of products, pricing, promotion, and buyer motivation. Examines variations of the market research, plus legal, social, ethical, and international considerations in marketing.

Prerequisite(s): ENF 1  or ENF 2  as demonstrated through the placement and diagnostics tests or equivalent.

Lecture: 3 hours per week



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